NEW IMAX THEATRE OPENS AT AMC STONEBRIAR 24 ON SEPTEMBER 18
Wednesday, September 09, 2009
Dallas - September 9, 2009 - AMC Entertainment Inc. (AMC), a
leading theatrical exhibition and entertainment company, announces
today that guests visiting AMC Stonebriar 24 can now enjoy The IMAX
Experience® from IMAX Corporation (NASDAQ: IMAX; TSX: IMX).
The IMAX Experience combines crystal-clear images, powerful digital
sound and customized theatre geometry - through the modification of
an existing auditorium - to create a uniquely immersive movie
experience. The field of view is maximized by installing a new
screen that is slightly curved and positioned closer to the
audience by removing seats, resulting in superior angles and sight
lines for guests.
IMAX's digital projection system combines two digital projectors
with IMAX's proprietary image enhancer and custom lenses to create
an image with greater clarity, brightness and contrast. The images
on screen are complemented with IMAX's latest sound system, which
features its proprietary loudspeaker technology and uncompressed
digital sound. This system has ten times more dynamic range, cuts
down on distortion and provides a sound quality that feels more
immersive, especially with added acoustic paneling that absorbs
sound and removes echo.
The addition of IMAX at AMC Stonebriar 24 builds upon decades of
AMC offering the best and broadest menu of entertainment choices
for guests seeking an unparalleled experience. Guests at AMC
Stonebriar 24 will take in the world's most immersive cinematic
experience when "Cloudy with a Chance of Meatballs: An IMAX 3D
Experience" opens on September 18. The film has been digitally
re-mastered into IMAX's format exclusively for presentation in the
IMAX auditorium. In addition to IMAX-formatted movies, AMC delivers
other types of entertainment to guests, including live and
pre-recorded alternative content events.
The IMAX® theatre at AMC Stonebriar 24 will feature IMAX's digital
projection system and exhibit Hollywood's biggest movies that have
been digitally re-mastered into IMAX's format.
Upcoming Hollywood movies to be released in IMAX's format include:
"Where the Wild Things Are" (Oct. 16) "Disney's A Christmas Carol"
(Nov. 6); "Avatar" (Dec. 18); "Alice in Wonderland" (March 5, 2010)
"How to Train Your Dragon" (March 26, 2010) and "Shrek Goes Fourth"
(May 21, 2010).
The combination of IMAX's revolutionary digital projection system,
customized theatre geometry, specially designed screen and powerful
digital audio system with AMC's guest service and innovative
products and amenities will make AMC Stonebriar 24 the No. 1
destination for entertainment. The new IMAX theatre maximizes the
experience for guests so they feel as if they are IN the movie they
are watching.
The opening of the IMAX theatre at AMC Stonebriar 24 is part of a
joint-venture agreement by AMC and IMAX to install 100 IMAX digital
projection systems at AMC locations in 33 major U.S. markets
through 2010.
About AMC Entertainment Inc.
Headquartered in Kansas City, Mo., AMC Entertainment Inc. is a
leading theatrical exhibition and entertainment company. With a
history of industry leadership and innovation dating back to 1920,
the company today serves hundreds of millions of guests annually
through interests in 307 theatres with 4,610 screens in five
countries. www.amctheatres.com
<http://www.amctheatres.com>
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment
technology companies, specializing in immersive motion picture
technologies. The worldwide IMAX network is among the most
important and successful theatrical distribution platforms for
major event Hollywood films around the globe, with IMAX theatres
delivering the world's best cinematic presentations using
proprietary IMAX, IMAX® 3D, and IMAX DMR® technology. IMAX
DMR is the Company's groundbreaking digital re-mastering technology
that allows it to digitally transform virtually any conventional
motion picture into the unparalleled image and sound quality of The
IMAX Experience®. The IMAX brand is recognized throughout the world
for extraordinary and immersive entertainment experiences for
consumers. As of June 30, 2009, there were 394 IMAX theatres (273
commercial, 121 institutional) operating in 44 countries.
