Frisco water tower with sun gleaming behind it

About Us

Learn About Frisco

Discover The City That Plays

Founded in 2003, Visit Frisco, the official Destination Marketing Organization for the City of Frisco, has grown in tandem with the extensive growth of leisure travel, sports, and meeting facilities within the city. It’s our mission to generate a positive awareness of Frisco as a premier destination for meetings, sporting events, conventions, trade shows, leisure travel, and to positively impact the economic base of the City of Frisco. Official accreditation recognizing excellence and achievement was awarded in 2009 by the industry organization Destination's International.

a heart sculpture in park

Visit Frisco Staff

Meet Our Team

Meet the members of our passionate team and find contact information for the Visit Frisco staff from all of our departments. 

An Old image of historic Frisco with old cars and people on the street

Our City’s Story

History of Frisco

Learn about the past of our city, from the early days when Texas was admitted into the Union to it becoming the fastest growing city in America.

Lake, grass, trees, and buildings

Contact Us

Get in Touch

Contact the Visit Frisco team for Frisco information, news and recommendations.

a group of people in fancy clothes meeting together

Frisco TPID

The Frisco Tourism Public Improvement District is designed to enhance Frisco’s performance as a visitor destination.

Plan Your Visit

Request A Visitors Guide

Plan your dream vacation to our unforgettable destination. 

Learn More

See it Play by Play

Show us your favorite memories #iHeartFrisco
a berry stand at the market
a sunflower in a garden surrounding a park
the Omni hotel with their lights on in the shape of a heart
a pedestrian street filled with shops