Discover Hard-to-Find Treasures and Trendy Gifts at Heart's Desire

Frisco's first gift shop, Heart's Desire, started as a hobby between friends and has now been a Frisco treasure for 29 years. Long-time friends Sherri Hale and Molly Hoebeke originally started the business for additional income as their kids were heading into high school. And now, many years later, it's a robust curation of specialty items in a joyful, welcoming space.

Specialty, Luxe, Unique Shopping in Frisco

You'll find seasonal items welcoming you as you enter the charming store and discover everything from inspirational products and melamine dinnerware to collegiate gifts and handbags. Wind your way to the gourmet food area, men's gifts, bath and body section, kids and baby products, and more. Heart's Desire carries lake-themed gifts, plus, paper products, jewelry, luggage, endless items for entertaining, and even has a bridal and baby registry. You can shop Heart's Desire online, as well.

"We really do try to create what call shopping happy. We know you can shop just about anywhere, so we make our store just a little bit different'," said Sherri Hale. "We make it highly curated, so you know what's here is really good."

Looking for something personal? Heart's Desire has you covered with several ways to conquer personalized gift giving, including monogramming, vinyl application, and in-house printing of cards and invitations.

The store, at the core, is gifts and accessories. But over time it's grown into the specialty gem it is after three decades of reinventing themselves, listening to customers, and curating items they love personally. "Different areas have grown because of our lives," says Molly Hoebeke. "With the advent of our friends having grandchildren and us having grandchildren, the baby area of the store got really big because we'd select things that, as a grandmother, we just had to have,"

Seek and You Will Find

Here's a sample of just some of the brands and items you'll find at Heart's Desire:

• Consuela | Bags
• Maison Berger | Lamps and Refill Oils
• MacKenzie-Childs | Hand-painted ceramics, dinnerware, and more
• Mahjong Accessories
• Inis | Bath, body, and fragrance
• NEST | Candles
• Tyler Candle Store and Tyler Glamorous Wash | Candles and Laundry
• Jellycat | Soft Toys and Gifts
• magnetic me | Baby Clothes (with the genius magnetic closure)
• Happy Everything! | Interchangeable Home Decor
• Julie Vos | Jewelry
• Pampa Bay | Dishes, trays, accessories from Argentina

One example of exclusive products at Heart's Desire is their impressive inventory of MacKenzie-Childs hand-painted ceramics. From the newest in the collection to classic favorites, you can explore dishes, frames, pitchers, and more. Only three stores in the DFW area that carry MacKenzie-Childs, and Desire's Heart is one of them.

Another unique line you'll fall in love with is Tonies. These special speakers are made for little listeners for screen-free entertainment and endless stories, music, and fun. Suitable for many age ranges from lullabies and potty training to superheroes and reading skills Tonies, it all starts with the squishy, snuggly Toniebox that you add the adorable Tonies onto for happy listening.

Around every corner of this shop, there are more special, adorable, classy, fun items and brands you'll want for yourself and to give to others.

Faith and Delight

Going back to the beginning, Sherri and Molly sprinkled in faith and inspiration into their shop. The name comes from Psalm 37:4, Take delight in the Lord, and he will give you the desires of your heart. Heart's Desire really does give you that sense of delight and peace when you visit and interact with the staff.

Sherri and Molly attribute their success to having the best, loyal customers and a team that's like none other. They have customers who have shopped with them for more than two decades. The history and connection with their customers is authentic, like with a customer they recall ordering custom baby announcements long ago, then eventually graduation invitations, and then on to the announcements of their own children.

If you happen to be one of those longtime shoppers, you may remember that it started out downtown Frisco. For the first five years, Heart's Desire was on Main Street, across the street from Randy's Steakhouse before it became that beloved Frisco restaurant. The space at 4760 Preston Road has been Heart's Desire's home since the move from downtown Frisco. Stop in, peruse the collections, chat with the team, and ask for Sherri or Molly. Happy shopping.

Plan Your Visit to Heart's Desire

Whether you are a Frisco resident making a regular trip or coming in from outside Frisco for that hard-to-find item, be sure to put Heart's Desire on your shopping list. Download a digital visitor's guide here to find a list of hotels, attractions, and more to complete your visit to Frisco.