"For the times they are a-changin’"

We here at the Frisco Convention & Visitors Bureau take extreme pride in sharing the City of Frisco with visitors, meeting planners and sports groups. From the city's growing art scene, dining options, shopping offerings, sports events, attractions, meeting facilities, museums, parks, hotels, trails, festivals.... we could go on... the point is, Frisco has a lot to offer and it is our job to share all of that exciting information with you.

With that, we are excited to announce today that we are officially rebranding the organization to “Visit Frisco!” Not only is this new brand a call to action, but an invitation.

“Rebranding as Visit Frisco is a simpler way of engaging with our visitors and provides a clear message to the local community that we are the official Destination Marketing Organization for the city," said Executive Director Marla Roe.

“Tourism is a vital, economic engine for the City of Frisco,” said Frisco Mayor Jeff Cheney. “The city is growing rapidly as a destination, so as the city grows, so does the messaging and branding to reflect that growth and excitement for our visitors. You can expect to see some new, creative and exciting projects coming from the Visit Frisco team in the future.”

  Along with the new brand, we are also excited to announce a new initiative. 

Frisco, Texas, is ground zero for sports in the U.S. This booming metropolis has earned its well-deserved reputation as Sports City, U.S.A. through the vision of city leaders determined to establish a premium quality of life for its residents, corporations and visitors. 

Not only is Frisco home to 5 professional sports teams, but multiple world-class facilities, prestigious medical and sports rehabilitation centers, national and international athletic organizations and an emerging eSports community. Frisco is the ultimate destination for sports fans of all kinds. 

We here at Visit Frisco are excited to officially share with you the Sports City, U.S.A. initiative. Check out the video below and then head to visitfrisco.com/sportscityusa to learn more.