Tennis Fans See World Renowned Players in Frisco Feb 1-9

Frisco is set to host an exciting event February 1-9 with the arrival of world-class tennis at the Dallas Open Tennis tournament. Taking place at Ford Center at The Star, this marks the first time Frisco rolls out the red carpet for renowned tennis professionals. The larger venue compared to previous tournaments offers more interactive fan experiences, ensuring that there is something for everyone. Whether you are a devoted tennis fan or simply looking to enjoy a fun outing, this is a perfect opportunity to experience a premier sporting event in an intimate setting.

Fan Experience Optimized

Ford Center was thoughtfully designed as a premier multi-sport facility, accommodating a variety of athletic events. With a seating capacity for the Dallas Open configuration of approximately 6,000, the venue offers an intimate and immersive atmosphere for fans, ensuring that every attendee feels close to the thrilling action on the court. Guests can purchase tickets at various price points, available each day and evening, and can look forward to an array of impressive features:

• Two full-sized match courts—a center court and a grandstand court will create an exciting arena for competitions, complemented by four practice courts for training and preparation.
• A lavish three-story VIP experience, which offers unparalleled views and comfort. This exclusive area includes:

  • 192 four-seat luxury boxes elegantly arranged around the court, perfect for entertaining guests while enjoying the action

  • Two rows of 120 premium seats with a fantastic vantage point for spectators

  • The Starlight Club is a sophisticated lounge area with seating for 500 guests, ideal for socializing and enjoying refreshments during events

In Tostitos Championship Plaza, located in front of Ford Center, a tented area will be open to the public as a fan activation zone. This space allows everyone to engage with tennis and its partners. Visitors can participate in various free, tennis-themed interactive events, including the 'Fast Ball' and 'Fast Serve' challenges, where fans can immerse themselves in the sport and enjoy the lively atmosphere.

This venue will feature a DJ booth, the Peroni beer garden, a Moet Champagne entertainment space, and a DAOU Wine bar where you can enjoy specially curated tennis-themed cocktails, including the aptly named 'Match Point' and 'Top Spin'.

There will be nine days of programming and activities designed to attract a younger demographic, foster their interest in tennis, and help build future tennis fans and players.

Tournament officials and directors emphasize the importance of inspiring young players. These young athletes can attend and enjoy the event while getting a chance to see some of the top-seeded U.S. players, who are currently making headlines worldwide. By offering this chance to watch their idols in action, the hope is that young players will be motivated to improve their own game, while even younger fans may start to consider tennis as a sport to pursue.

Top Player Field in Frisco

The tournament will feature top U.S. players, including defending champion Tommy Paul, Frances Tiafoe (World No. 17), Taylor Fritz (World No. 4), and Ben Shelton (World No. 21). Additionally, players from thirteen different countries will compete starting from day one of the tournament. These international participants include Casper Ruud, a powerhouse from Norway, Tomáš Macháč from Czechia, Canadian Denis Shapovalov, and Cameron Norrie from Great Britain.

This event promises to be an exemplary showcase, featuring bright young stars alongside established names in the sport. Two wild cards have been awarded, including one to Trevor Svajda, a sophomore and the top player at Southern Methodist University (SMU), highlighting the talent present at the college level. Trevor is excited about the opportunity to compete alongside some major players at an ATP 500 event and describes this experience as 'one of the biggest moments of my life'.

John Isner expressed his excitement about having big-name players compete throughout the week at this event, as the top four players will be in action from the very beginning. 

"There are no byes here, so the number one seed, Taylor Fritz, could play right from the start. There will be great tennis every day, especially from Monday to Saturday, featuring an awesome night session and a fantastic atmosphere. I encourage everyone to come out and experience it!”, Isner said.

Tickets & More

When it comes to tickets, there are several options available: Single Day, Weekend, and Weeklong packages. These packages offer great value and ensure the same seats at each event. 

Qualifying starts Saturday, February 1 at 10 a.m. and Sunday, February 2 at 12 p.m., then main draw action is Monday-Friday at 12 p.m. and 7.p.m and Saturday at 12 p.m. and 5.p.m. The singles final on Sunday, February 9 at 1 p.m. with the doubles final to follow. Another highlight of the event is the Women's Tennis Classic featuring Martina Hingis and Kim Clijsters at 8 p.m. on February 1.

Just a short walk from the venue, The Star District provides hotel options, as well as a variety of restaurants, entertainment venues, and shops for fans and visitors. Additionally, there are opportunities to tour the Dallas Cowboys world headquarters and training facility.

Come for the tennis, stay for the fun and food in Frisco. Plan your trip now to discover hotels and more in Sports City USA.