people meeting in a boardroom with glass walls

Why Frisco

Why Plan with us

Frisco for the win

Centrally located, Frisco offers 4,635 hotel rooms, over 440,000 square feet of meeting space, and is conveniently located just 25 minutes from two major airports with daily flights to North Texas from 170 destinations.

  • Our Partners

    Embassy Suites & Frisco Conference Center

    An all-suite 330-room hotel attached to a state-of-the-art conference center with 72,072 square feet of event space, including a 41,760 square foot pillarless ballroom.
    Frisco Convention center entry way with view of the hotel
  • Our Partners

    PGA Frisco

    The 600-acre PGA Frisco campus consists of PGA of America’s headquarters and the 500-room Omni PGA Frisco Resort with 10 private ranch houses, and 127,000 square feet of event space including two ballrooms and an indoor/outdoor pavilion.
    PGA course
  • Our Partners

    The Westin Stonebriar Golf Resort & Spa

    A serene 400-acre property next to the Fazio Golf Course and Stonebriar Country Club, this resort has over 30,000 square feet of meetings and events space across 19 rooms—including a grand ballroom with a 640-person capacity.
    Westin
  • Our Partners

    World HQ of the Dallas Cowboys

    Frisco is home of the Dallas Cowboys headquarters at The Star, featuring a 400,000 square foot state-of-the-art facility and 15 one-of-a-kind event spaces that can accommodate groups of anywhere from 10 to 12,000.
    Dallas Cowboys

Our Resume

When it comes to Frisco being a top meeting destination, our clients and events are the success story. Along with prestigious awards, our resume features an impressive list of associations and organizations Frisco is honored to host.

Our Destination Services

When it comes to exceptional meetings, we’re on the ball. Our event planning services are designed with you in mind, anticipating your needs as you plan and execute successful events in a destination with unlimited opportunities to work, play, and stay.  

Plan Your Event

Our Sales Team

Visit Frisco offers an array of services to meet every meeting planner’s needs. Our professional staff can assist in the pre- and post-planning of your meeting, convention, group tour, or sporting event.

Meet Our Team

Christina Decker

Director of Sales
[email protected]
Call: 972-292-5265
Christina Decker

LaChelle Evans, CTA

National Sales Manager
[email protected]
Call: 972-292-5253
LaChelle Evans smiles for a headshot. She has short hair and is wearing business dress.

Jennifer Brown

Senior Sales Manager
[email protected]
Call: 972-292-5257
Headshot for Jennifer Brown

What Event Planners Are Saying

Frisco’s group business appeal and continued commitment to corporate events makes it an award-winning meeting location. Hear what event planners from across the country have to say. 

  • people in a boardroom meeting

    Lamont Associates

    Tim Lamont

    "Working with Visit Frisco to book 17 hotels for a citywide convention was a breeze! First Class accommodations, upscale dining experiences along with unique venues makes Frisco one of the best places to do business." 

  • People talking

    TCCTA

    Katie Pharr

    "We love hosting our events in Frisco. It is such a great community and all the staff we have worked with are beyond accommodating. Not only are the hotels beautiful and well kept but there are several cute restaurants and shops nearby."

  • a group of people in fancy clothes meeting together

    Pin Events, LLC

    Paul McKinney

    "Frisco is the perfect location for our event. Well appointed connected hotel and convention center. The hotel staff and Visit Frisco have been like family to us over the last 6 years. The Visit Frisco team provides hands-on help in marketing channels, registration and working with the city on convention related issues and promotions. There are still places to park for free around the convention center and plenty of food/shopping options close by."

  • a group of people meeting inside by a stone wall

    Arrowhead Conferences and Events

    Thomas Keown

    "The Visit Frisco staff was great to work with and very helpful all along the way in enlisting hotels, checking in on us, and following through to the end. We could not have asked for more."

  • a group of people shaking hands after meeting each other

    Texas Veterinary Medical Association

    Ellen Forsythe

    "The 2019 TVMA Annual Conference and Expo is a wrap! Our conference saw attendance growth of 12% and our leadership couldn't be happier. The staff at Visit Frisco was an incredible resource during the planning process. We sincerely appreciate their commitment to making our conference a huge success." 

  • a woman drinking outside at a small table

    Andrews Research & Education Foundation

    Leandra Price

    "Visit Frisco really went above and beyond to help make our experience for our event exceptional. They were there every step of the way and were always willing to help with any questions I had." 

See it Play by Play

Show us your favorite memories #iHeartFrisco
a berry stand at the market
a sunflower in a garden surrounding a park
the Omni hotel with their lights on in the shape of a heart
a pedestrian street filled with shops