New & Next
The Latest
New Additions
Explore some of the new retail, dining, hotels, and more that continue to add to the exceptional offerings in Frisco, Texas.
Dallas Open
A unique partnership between GF Sports & Entertainment and the Dallas Cowboys brought the franchise known worldwide for football into the realm of professional tennis. With its upgrade to an ATP 500-level tournament, the Dallas Open brings pro tennis players from around the world to Ford Center at The Star in Frisco - the Dallas Cowboys World Corporate Headquarters and Training Facility. The inaugural event was held February 1-9, 2025 and will return in 2026.
Dude Perfect Headquarters | DPHQ3
The new offices of YouTube superstars Dude Perfect opened inside The Star Business Park in North Frisco. DPHQ3 represents the group’s next phase of growth and will support large-scale content production, community events, activations with athletes and more.
Kaleidoscope Park & HALL Park Hotel
HALL Park Hotel and Kaleidoscope Park opened in late 2024. Kaleidoscope Park is a place where nature meets culture and art abounds. This 6-acre dynamic, innovative arts and culture destination is home to free, year-round public programming, including films, diverse musical and dance performances, and a variety of health and recreational activities.
PGA Frisco
The new PGA of America headquarters anchors PGA Frisco, a 660-acre mixed-use development with a public-private investment worth more than half a billion dollars. PGA Frisco is planning to host an unprecedented cadence of championships, with 23 already in the books for a 13-year span. Omni PGA Frisco Resort opened May 2023 and features 500 guest rooms and suites, 10 four-bedroom ranch houses, three pools, Lounge by Topgolf, over 127,000 square feet of indoor and outdoor meeting and event space, an entertainment district with dining, shopping, and an outdoor stage. The resort offers two 18-hole championship golf courses (Fields Ranch East and West), a lighted 10-hole short course (The Swing), and a lighted two-acre putting green (The Dance Floor), totaling 46 holes.
Frisco Station
Frisco Station continues to expand, which includes 2,400 urban residences, retail, hospitality, wellness, parks and trails, and more, all within walking distance of the Dallas Cowboys World Headquarters.
Three Empires Brewing
Frisco’s historic Rail District got its first brewery! Three Empires is a family-owned nano craft brewery with eight beer options on tap.
On the horizon
Coming Soon
In one of the fastest growing cities in the U.S., there are numerous projects currently in the works in Frisco, Texas. From new hotels and attractions to shopping and dining options for residents and visitors, we've compiled a list of what's on the horizon.
Universal Kids Resort
Universal Destinations & Experiences broke ground in 2023 on Universal Kids Resort – the company’s first-ever theme park designed specifically for families with young children. Located at the Northeast corner of Panther Creek Parkway and the Dallas North Tollway in Frisco, Texas, this imaginative, original resort brings the company’s innovative style of storytelling to a new, younger audience with immersive lands where creativity and play rule the day.
Rollertown Beerworks
Rollertown Beerworks broke ground on their new headquarters in March 2024. Located at 6448 Main Street on a 2.6+ acre Downtown tract featuring Frisco’s landmark silos. This space will be ideal for hosting large-scale events, festivals, and concerts. The production facility will feature a brew house with a 13,000+ sq. ft. two-level indoor/outdoor taproom, beer garden, and rooftop deck. Rollertown is expected to open in 2025.
Downtown Improvements
The historic downtown Frisco Rail District™, is undergoing a $68 million redevelopment project. Phases of the project include Elm Street construction (complete), Main Street construction (began July 2024 and estimated to take about a year and a half), a Fourth Street Plaza, and a five-story downtown parking garage. All four projects are expected to be complete in 2026.
The Bays at Frisco
The Bays at Frisco will be an innovative four-story, 100,000-square-foot facility featuring cutting-edge TaylorMade golf equipment and technology, a fully equipped restaurant and bar, and an on-site boutique hotel allowing visitors to fully immerse themselves in the world of golf. The Bays broke ground June 2024 and plans to open 2026.
Fields Frisco & Fields West
Located on the southwest corner of U.S. Highway 380 and Preston Road, Fields, a 2,544-acre mixed use development, is a project of Hunt Realty Investments and Karahan Companies. Development began in 2021. Fields West is a multibillion-dollar mixed-use development located along the Dallas North Tollway that will bring 350,000 sq. ft. retail, restaurant and entertainment space, 1,200 multifamily units, 375 planned hotel rooms, and 325,000 sq. ft. of office space to Frisco. Construction is expected to begin in 2026.
The Link
The Link is a $1 billion, 240-acre mixed-use addition to PGA Frisco. It will include a mix of Class A office, destination retail, luxury residential, dynamic entertainment, boutique hospitality and sports-focused wellness uses. The project's first phase broke ground in 2023.
The Gate
This $700-million luxurious mixed-use development is set on a 41-acre campus and features 900,000 square feet of Class A office space over three buildings, a 225-room hotel, two high-rise condo towers, and room for 100,000 square feet of restaurants and retail.
Firefly Park
Firefly Park is a 230-acre mixed-use project that will be located at the southwest corner of US 380 and the Dallas North Tollway. The development is slated to bring about 30 acres of park space, 2,200 residential units, and 650,000 square feet of office space. The first phase of Firefly Park will include a 200-room boutique hotel, office space and green space.
Grand Park
When complete, Frisco's Grand Park will span 1,011 acres from the Dallas North Tollway west to Lake Lewisville and FM423. The north portion of the park includes these districts designed to play, explore, discover and connect: Civic Park, Adventure Play, Sports Park, Botanic Gardens and Nature Area, and a Nature Center. Features of Grand Park will include ponds, playgrounds, splash pad, climbing structure, table tennis, pickleball courts, sand volleyball, soccer and baseball field, basketball courts, skate park, disc golf, beach, boardwalks, sculpture garden, water fountains, rode garden, labyrinth, nature center, restrooms, about 14 miles of trails, and more. Phase 1 of construction is scheduled to begin by fall 2025.
The Mix
The Mix, a 112-acre mixed-use development in Frisco, located at the southeast corner of Lebanon Road and Dallas Parkway includes plans for two-million square feet of new class-A office space, 375,000 square feet of retail space, two hotels, townhomes, and urban living units. The $3 billion development will feature a large park and include more than 16 acres of open space throughout the development. The City of Frisco approved the Master Development Agreement October 2024 and celebrated the ground breaking in early 2025.